Privacy Policy

Our Approach to Privacy

We built this site to educate people about North Carolina car accident law. We collect limited data to understand how visitors use our content, to display relevant advertisements, and to show you helpful ads on other platforms based on the pages you visit. We do not collect your name, email, phone number, or any information you actively provide -- this site has no forms, accounts, or login systems.

This page explains exactly what data we collect, why, and how you can control it.

Your Consent Choices

When you first visit our site, you will see a consent banner asking whether you accept or reject cookies and tracking technologies. Here is what each choice means:

• Accept -- Analytics, advertising, and retargeting technologies described below will be active. This helps us improve our content and show you relevant ads on other platforms.
• Reject -- No analytics, advertising, or retargeting technologies will load. Only essential functionality needed to display the website will be active. You can still use the entire site normally.

You can change your preference at any time by clearing your browser's local storage for this site and refreshing the page.

What Data We Collect

Information You Do Not Provide

This site has:

• No contact forms -- we do not ask for your name, email, phone number, or any personal details
• No login or account system -- there are no user accounts
• No email newsletter signup -- we do not collect email addresses
• No chat widgets or intake forms -- we are not a law firm and do not take cases
• No comment sections -- there is no user-generated content

Because we do not have any of these features, we do not collect any personally identifiable information that you actively provide.

Automatically Collected Information

Like most websites, our hosting infrastructure automatically collects certain technical information when you visit. This may include:

• IP address -- used by our hosting provider for security and to deliver the website to your browser
• Browser type and version -- helps ensure the site displays correctly
• Device type -- helps us optimize for mobile and desktop visitors
• Pages visited and time on page -- helps us understand which content is most useful
• Referring URL -- tells us how you found our site

This information is collected automatically by our hosting and analytics infrastructure.

Analytics and Tracking Technologies

If you accept cookies, we use the following third-party services:

Google Analytics 4

We use Google Analytics to understand how visitors use our site -- which pages are most popular, how people navigate through content, and where visitors come from. This helps us prioritize content improvements.

Google Analytics uses cookies to collect anonymous usage data. It does not collect personally identifiable information. Google may use this data in accordance with Google's Privacy Policy.

Meta Pixel (Facebook)

We use the Meta Pixel to understand the effectiveness of our advertising and to show you relevant ads on Facebook and Instagram. The Meta Pixel tracks which pages you visit on our site and reports this information to Meta.

How we use the Meta Pixel for retargeting: Based on the pages you visit, you may see ads on Facebook or Instagram related to the topics you were reading about. For example, if you read our pages about motorcycle accidents, you may see an ad about motorcycle accident legal help. These ads are served by third-party legal referral services, not by us directly.

The Meta Pixel places cookies on your browser and may collect information including your IP address, browser information, and pages visited. Meta may use this data in accordance with Meta's Privacy Policy.

Google AdSense

We display advertisements through Google AdSense. AdSense may use cookies and similar technologies to show ads that are relevant to you based on your visit to this site and other websites. Google may use this data in accordance with Google's Privacy Policy.

Cookies

This site uses the following types of cookies:

Essential

• Cookie consent preference -- Stored in your browser's local storage to remember whether you accepted or rejected tracking. This is not a cookie but functions similarly. It persists until you clear your browser data.

Analytics and Advertising (only if you accept)

• Google Analytics cookies -- Used to distinguish users and track site usage patterns
• Meta Pixel cookies -- Used to track page visits for ad targeting and measurement
• Google AdSense cookies -- Used to serve and measure advertisements

If you reject cookies in our consent banner, none of the analytics or advertising cookies above will be set.

How to Control Cookies

In addition to our consent banner, you can control cookies through:

• Your browser settings -- Most browsers let you block or delete cookies
• Facebook ad preferences -- You can manage your ad preferences at facebook.com/adpreferences
• Google ad settings -- You can manage your Google ad preferences at adssettings.google.com
• Industry opt-out tools -- Visit optout.aboutads.info or optout.networkadvertising.org to opt out of interest-based advertising from participating companies

Third-Party Advertising and Legal Referrals

Advertisements displayed on this site or through our retargeting campaigns may link to third-party legal referral services. If you click an ad and submit information to a third-party service, that service's privacy policy governs how they handle your data -- not ours. We do not control and are not responsible for the privacy practices of third-party advertisers or legal referral services.

How We Use Your Data

The limited data we collect is used for:

• Operating the website -- delivering pages to your browser
• Understanding content usage -- knowing which pages are visited helps us prioritize content updates
• Advertising -- displaying relevant ads on this site and on other platforms based on pages you visited
• Security -- detecting and preventing abuse or attacks
• Site improvement -- identifying technical issues and improving page performance

Data Sharing

We share data with the following categories of third parties, and only as described in this policy:

• Analytics providers (Google Analytics) -- anonymous site usage data
• Advertising platforms (Meta, Google AdSense) -- page visit data for ad targeting and measurement
• Hosting and infrastructure providers -- technical data necessary to operate the website
• Legal requirements -- if compelled by law to disclose information (such as a valid court order)

We do not sell your personal information. We do not share data with any parties beyond those described above.

Data Retention

Server logs and analytics data are retained for a limited period and then deleted. Retargeting audiences on Meta and Google expire based on the retention windows configured for each audience (typically 14 to 180 days depending on the audience type). We do not maintain long-term archives of individual visitor data.

Children's Privacy

This site is not directed at children under 13. We do not knowingly collect any information from children.

Your Rights

Depending on your location, you may have rights regarding your personal data, including:

• The right to know what data is collected about you
• The right to request deletion of your data
• The right to opt out of data collection and targeted advertising
• The right to access your data

California residents: Under the CCPA/CPRA, you have the right to opt out of the "sale" or "sharing" of your personal information. Our use of the Meta Pixel and Google AdSense may constitute "sharing" under California law. You can opt out by clicking "Reject" on our cookie consent banner or by using the control mechanisms listed in the "How to Control Cookies" section above.

If you have questions about your rights, you can contact us using the information below.

Changes to This Policy

If we make significant changes to this privacy policy, we will update the "last updated" date at the top of this page. We encourage you to review this page periodically.

Contact About Privacy

If you have questions or concerns about our privacy practices, you can reach us through the contact information on our About page.

Summary

We are an educational website about North Carolina car accident law. We use analytics and advertising technologies to improve our content and sustain the site through advertising revenue. All tracking technologies are gated behind your consent -- if you reject cookies, no tracking occurs. We do not collect your name, email, or other personal information you actively provide, because this site has no forms or accounts.